Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.

PewResearch Center – http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

 

With the focus on mobile responsive websites and apps in preparation of the mobile explosion, it’s no surprise that these devices play a huge part in e-commerce and internet activity across multiple categories.  In 2015, it was uncovered that year-over-year, the retail e-commerce grew by 14% (total dollars), which coincides with mobile commerce spending that increased by 56%.  The fifth highest commerce spending by category included Event Tickets at 29%.

– by MarketingCharts

 

comScore-Retail-E-Commerce-Growth-by-Category-Apr2016 copy

What does this digital activity mean? 

Simple, customers are online, using their cell phones, which is where they’re making their purchasing decisions and purchases.  Obviously, capturing their attention and loyalty is very important to any retailer, at least if you want to maintain or increase market share.

Consider this, since there’s an influx in online activity and purchasing, the competition in this virtual space is being highly active, at least they should be.  There’s a lot more traffic and noise, taking the attention away from your potential customer to your competitor or to an inactive state.

It’s imperative to be creative and stand apart from the crowd.  How?  Using the new growing trend of scavenger hunts into marketing efforts!  Scavenger hunts are more sophisticated and advancing to the next level of interaction with the use of technology and social media.  It’s no wonder they’re becoming a favorite pastime.

How can a scavenger hunt help my brand/company?

Thrill of the Hunt knows a thing or two about public and private events, specifically scavenger hunt events.  These activities are the perfect vehicles to circulate your brand/company to a target audience in a unique manner.  Did we mention Thrill of the Hunt requires smartphones as part of their scavenger hunts?  That’s 100% of the participants (Thrill Seekers) are online at a particular time, on a specific site.

Example

Thrill of the Hunt hosts several dog scavenger hunts nationally, every year.   Being apart of these events ensures the brand/company reaches a 100% dog ownership audience.  Easy.  Perhaps your brand/company is not dog or pet related?

Think of the bigger picture and get creative.  Maybe your brand/company wants to break into a new market or find unique ways to market a product or service or brand in an indirect fashion.  We at Thrill of the Hunt can’t speak for any other event statistic, but our scavenger hunt Thrill Seekers have many valuable attributes worth exploring.  So join in on the scavenger hunt craze!

Public & Private

Sure getting involved in sponsorship opportunities for public events is an easy and safe marketing avenue to explore. Do it.  At the very least try it out.  However, there are other events, private ones, which could include your target audience.

It’s always worth exploring these activities or partnering with other companies or community functions.  Participating in a fundraising event, a company party, a church retreat or a school organization may contain smaller audiences, but can be favorable in terms of word-of-mouth marketing.

To get the most out of this scavenger hunt experience and maintain brand/company top of the mind awareness, equip the Thrill Seekers with information and sources on your brand/company.  Make it easy to talk about you and circulate your material online.  Don’t forget to include social media!

A substantial majority of smartphone owners use their phone to follow along with news events near and far, and to share details of local happenings with others:

  • 68% of smartphone owners use their phone at least occasionally to follow along with breaking news events, with 33% saying that they do this “frequently.”
  • 67% use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently.
  • 56% use their phone at least occasionally to learn about community events or activities, with 18% doing this “frequently.” –
PewResearch Center – http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015

Scavenger Hunt Sponsorship Ideas

No matter if you’re participating in a Thrill of the Hunt scavenger hunt, or another scavenger hunt, the possibilities are endless.

Thrill of the Hunt offers sponsorship options to fit every budget.  We offer suggestions such as allowing the brand/company to supply a clue or online challenge focused on the brand/company, being on the actual scavenger hunt, Expert Hour, or online brand/company circulation through social media, plus more!

What do you want your customers or potential customers to know about you?  Narrow down your focus and incorporate that information into the scavenger hunt.  Unless the scavenger hunt is being hosted by a competitor, sponsorship is always welcomed, public or private events.

data from Global Web Index for State of Digital Marketing 2015 infographic Thrill of the Hunt Scavenger Hunt

Questions?  Thoughts?  We’re here to listen, although we only respond to email Game@thrillofhunt.com, no smoke signals, mental telepathy, or any other form of communication.


Are you participating in a scavenger hunt, or do you want to sponsor an event?  Let us know, we’d love to assist!  Share your story with us or drop us a line!  Game@thrillofhunt.com.

If you’d like to learn more about our suggested themes and ideas or sponsorship opportunities, let us know.  We’d be happy to discuss and provide you with a free quote.

Thrill of the Hunt exclusively develops and administers to themed scavenger hunts for public and private events such as team building activities, company outings, fundraisers and private parties.

Remember, Everyone needs to … Experience the Game!

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