Like it or not, we’re surrounded and rely on digital devices, which is increasing due to the smartphone and digital tablet explosion. Even watches are small ready to use computers!
Thrill of the Hunt has embraced this technology to bring our scavenger hunts to a new level of fun and interaction by incorporating technology and social media for exponential fun. What does this have to do with businesses and brand awareness? Everything.
No one likes boring, monologue, or worse being uneventful, especially online. No one! Many companies have accepted and embraced social networking as part of their marketing strategy, or at least they should. However, creating the social site doesn’t mean followers will simply appear. Sometimes, but let’s be realistic, there’s so much chatter online, it’s hard to capture the attention of your target audience, let alone engage them. Then, let’s discuss consistency or online interaction to keep your customers coming back.
Is social networking really that important?
Social networking accounts for almost 1 in every 5 minutes spent online.
– by MarketingCharts
In fact, according to the “2016 US Cross-Platform Future in Focus” report that in December 2016, more than one-quarter of all minutes spent online were a combination of social networking, email and instant messaging.
… social networking that occupies the largest share of time, buoyed by the increase in mobile internet consumption, as 61% of social media consumption was spent in smartphone apps in December 2015, up from 53% in the year-earlier period.
– by MarketingCharts
What does this mean for businesses?
Customers and/or prospects have been located. Granted, these individuals may not consist of your entire target market, yet with this much traffic, you can’t ignore they just might be. Or even better, this audience could be potential customers, converted with the right message or conversation.
One of the more impressive findings from the report is the extent to which Facebook-owned properties hog consumers’ digital media time – particularly on mobile. Indeed, while these properties (Facebook, Messenger, Instagram, and WhatsApp) combine to represent 1 in 10 digital media minutes spent on desktops, they occupy a massive 21.8% share of smartphone time. Overall, Facebook-owned properties comprised more than 1 in every 5 digital media minutes spent on mobile devices in December 2015.
– by MarketingCharts
The ideas are endless when it comes to social media marketing. Everyone’s heard of holding contests and giveaways to entice new followers. Thrill of the Hunt has discussed an Employee Advocacy Scavenger Hunt, and of course bombarding your site with content and information. All great ideas! However, sometimes, doing something unconventional is needed to break through the clutter, something that promotes that online dialog and encourages followers and their friends to share and respond. Like what?
Change It Up
Try a scavenger hunt! Thrill of the Hunt has been offering ideas for different types of scavenger hunts and we’ll continue to do so. Thrill of the Hunt incorporates Facebook, Twitter, YouTube, Instagram and now we’re looking into other social sites as popularity grows.
Facebook is still the rock star of all social media platforms, at least in terms of average monthly minutes per visitor. It’s no secret Snapchat has become more popular with the Millennials (18-34) and youth (12-24), however they say
Facebook is the platform they use the most often.
Adult visitors in December 2015:
- Snapchat -46.8% from 18-24-year-olds
- Facebook – 20.3% from 25-34-year-olds
The great thing about using social media coupled with a traditional scavenger hunt is the level of interaction increases. Those who are not on the scavenger hunt, but are friends with someone who is, can participate, “share” and “like” the adventure.
Granted, there are many different avenues to take with a scavenger hunt, but the crux of it is they’re fun and engaging. A scavenger hunt is a none threatening way to gain followers, increase online traffic, and more importantly build brand awareness and an online footprint.
Conducting a company scavenger hunt is always a great idea, but it isn’t the end all. Companies would benefit from inviting and engaging their customers to their own custom scavenger hunt. Give bonus points for their customers who include their friends. Keep the event special. Turn it into a celebrity status and selectively inviting certain customers to participate, those frequent shoppers or loyalists. It would be ideal to include those white knight customers, preferably with large social media networks that frequent social sites. Make the event an annual gig, building the anticipation. Again, have the scavenger hunt exclusive, only gaining access when following your company’s social sites, and maybe engaging these individuals periodically throughout the year. Use this scavenger hunt as a vehicle to donate to a charity or educate your customers.
Since mobile usage is a key element to a Thrill of the Hunt scavenger hunt, it’s important to understand why.
Indeed, in the 2-year period between December 2013 and December 2015, tablet internet consumption grew by 30%, while smartphone internet consumption jumped by 78%. By contrast, desktop digital media time contracted by 1%.
As of December 2015, mobile devices accounted for nearly 2 in 3 minutes spent online.
- Mobile Apps – 56% (total)
- Smartphones Apps – 47% (alone)
The majority of internet users are multi-platform ready. During the same time frame, more adults accessed the internet:
- Mobile – 13% share
- Desktop – 11% share
… 1 in 5 Millennials (18-34) are mobile-only.
- Maps – 94%
- Photos – 92%
- Online gaming – 79%
- Social networking – 77%
- Retail – 62%
- News/information – 54%
- Entertainment news – 49%
- Business/finance – 42%
- Portals – 31%
Thrill of the Hunt doesn’t have to be the creative minds behind your social media campaigns and scavenger hunt. Allow an employee to undertake the development of your custom scavenger hunt to increase followers and your online footprint.
Did you create your very social media scavenger hunt? Share your story with us! Game@thrillofhunt.com.
If you’d like to learn more about our suggested themes and ideas, let us know. We’d be happy to discuss and provide you with a free quote.
Thrill of the Hunt exclusively develops and administers to themed scavenger hunts for public and private events such as team building activities, company outings, fundraisers and private parties.
Remember, Everyone needs to … Experience the Game!