Tag: Trade Shows


Are Trade Shows Dead?

Short answer, No.  Trade Shows are NOT dead. In fact, trade shows are favorably looked upon for their effectiveness and return on investment (ROI)*.  Let’s explore some basics that lead up to the ROI. In-person events and B2B trade shows are sought after by vendors, partners, participants, industry leaders and more.  Keep in mind, the industry focus plays a major…

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Engaging Trade Show Participants

How do you get the most from your trade show? This is the concern for companies of all sizes.  It takes a lot of time (prepping for the trade show and time at the event) and money (travel expenses, collateral pieces, exhibitor costs+) to join and prepare for a trade show.  Whether you’re an exhibitor, speaker, attendee, a member of…

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